A concept-to-completion-and-beyond project, I transformed the retail space from bare walls to an extension of the outdoor environment offering merchandise curated to complement the experience, live like a local, and invite the visitor to make it theirs.
Photo by Katie Brenner
Renovating and rebranding, a primary goal was to get the logo out there.
Logos out in the world to build brand recognition around town and online, but primarily because visitors want to show their Durango Hot Springs enthusiasm through logo love.
Photo by Katie Brenner
Fresh color & style collections of soaker's favorites items launched seasonally.
